How to choose a diamond

Choosing a diamond, like any other gemstone, should be a personal decision. There are certainly factors that affect price, like the well-known 4 Cs, but if the purpose of buying a diamond is to give joy, either to oneself or a loved one, it’s essential the buyer chooses a stone they love.

Here’s our guide on the 4 Cs, how they affect the value of the stone, and useful links to help a buyer decide what they like.